Hi there!
My name is Erin and I do marketing for offbeat entrepreneurs.
Does the word “optimize” make you want to hurl?
Do you love to share your gifts, but struggle with icky feelings when it comes to sales?
Do you have at least one friend that’s actually a tree?
Me too!
Okay, so who am I?
I’m an HSP introvert chronic-pain-surviving enneagram 9 and mom of two.
Oh, and a Gemini.
I am also a writer.
I wrote my first book when I was four years old, and I only put up with high school because I loved writing the essays.
What do I know about marketing?
I know that as a solopreneur, the sucky secret is this: Most of the job isn’t doing the work. Most of the job is selling the work.
I know being the heart and soul of a business can make it tricky, awkward, and sometimes painful to articulate your own value with clarity.
I also know most of the language around marketing is…gross.
There are acronyms about acronyms, and everything seems to be about maximizing this, strategizing that, then boosting the funneled leads from your generator, and other things that sound like a really boring robot uprising.
When I ran a massage therapy practice from 2016-2021 it was because I wanted to help people. I wanted to make money, but I didn’t want to dehumanize myself or my clients in the process of marketing my work.
So that brings us to the most important thing I know about marketing: it’s about helping people.
People need you, you need people. Marketing is what bridges the gap.
Good marketing needs a passionate vision, a human heart, and a way with words.
The robot jargon is optional.
What can I do for you?
I can make selling less sucky by doing the hardest part—writing the copy.
You bring the passionate vision and your gloriously weird self. I bring the way with words. Together we facilitate connection.
It’s that simple.
I specialize in working with healers, educators, and artists of all kinds. That means I typically write for therapists, bodyworkers, energy workers, doulas, coaches, teachers, musicians, stylists, tattoo artists, writers, photographers, crafters, and makers. But I once developed a marketing plan for a recurring adult spelling bee hosted in a bar, so even if it’s not on the list, ask me anyway!